Empty Canvas: Starting a New Blogging Strategy

Starting over with an empty canvas

Starting over with an empty canvas. (Photo by pmo)

As far as this blog goes, I’ve been sitting on the sidelines for quite a while. I’ve been toying and tinkering with ideas a little too long and I haven’t posted any meaningful content for more than a year.

I kept telling myself that I needed to keep watching, learning and stealing from the best bloggers. I kept telling myself that I needed a water-tight strategy and execution plan before putting my content out into the world.

Well, I was wrong. I just needed a half-baked strategy and a fearless, flexible attitude toward the blog. I need to participate in the blogging community more, which means more reading and commenting on other blogs.

And most of all, I need to crank out good content on a regular basis.

The conclusion I’ve come to is that if I try to plan everything so perfectly, I’ll always be in planning mode and never in execution mode. Now I’m teaching myself to live in a perpetual mode of half-planning and half-execution.

Hopefully it doesn’t come across as totally half-assed.

Here’s the “plan” so far:

I’ve set up several platforms for posting content about topics that matter most to me: media, technology, communications, politics, hyper-local news from my neighborhood, restaurant reviews and work stuff. Here’s the breakdown:

Of course, I reserve the right to alter or abolish this strategy at any time for any reason. Use as directed. Results may vary.

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2 Responses to “Empty Canvas: Starting a New Blogging Strategy”

  1. Tac Anderson says:

    Good luck Mike. Now that I know your plan I can harass you more. This sound like a great plan. No turning back now.

  2. Kristin Kalscheur says:

    I like your approach Mike! Without action, strategy’s just a bunch of nonsense.

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