Posts Tagged ‘content’

Should You Hire a Content Guerrilla to Cover Your Wedding?

Monday, June 14th, 2010

I was in my buddy Pete‘s wedding this weekend. While standing around waiting to be photographed while wearing a tux in the sun, I got to thinking: in the age of the Internet, why can’t we share some of these photos immediately?

So, I pulled out my phone, shot a quick photo of the bride and groom, and posted it to my blog.

Voila. I got the scoop. I was the first to publish a photo of the newly married couple.

That was easy.

Then I really got to thinking:

  • There’s got to be interested folks from out of town who couldn’t make it
  • We could have livestreamed the ceremony and reception
  • We could set up a Flickr group for folks to share their photos
  • We could capture video clips and quick interviews with guests and share them online
  • We could treat this wedding as a major media event!

Could these new online capabilities spawn an entirely new industry — a “wedding web content” industry?

All this helps prove my idea that content is all around us and all we have to do is capture and share it.

Empty Canvas: Starting a New Blogging Strategy

Sunday, September 20th, 2009
Starting over with an empty canvas

Starting over with an empty canvas. (Photo by pmo)

As far as this blog goes, I’ve been sitting on the sidelines for quite a while. I’ve been toying and tinkering with ideas a little too long and I haven’t posted any meaningful content for more than a year.

I kept telling myself that I needed to keep watching, learning and stealing from the best bloggers. I kept telling myself that I needed a water-tight strategy and execution plan before putting my content out into the world.

Well, I was wrong. I just needed a half-baked strategy and a fearless, flexible attitude toward the blog. I need to participate in the blogging community more, which means more reading and commenting on other blogs.

And most of all, I need to crank out good content on a regular basis.

The conclusion I’ve come to is that if I try to plan everything so perfectly, I’ll always be in planning mode and never in execution mode. Now I’m teaching myself to live in a perpetual mode of half-planning and half-execution.

Hopefully it doesn’t come across as totally half-assed.

Here’s the “plan” so far:

I’ve set up several platforms for posting content about topics that matter most to me: media, technology, communications, politics, hyper-local news from my neighborhood, restaurant reviews and work stuff. Here’s the breakdown:

Of course, I reserve the right to alter or abolish this strategy at any time for any reason. Use as directed. Results may vary.